Heroic 14 B

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团队

Ennead Lab RAFT

Mission Critical

Men and women returning from military service suffer a high incidence of unemployment, social dislocation and loss of sense of purpose. These stresses, with or without the presence of other disabilities, can lead to profound discouragement and frustration. Although injury and trauma can play a large role in the difficulty of transitioning to civilian life, reintegration is also obstructed by the difficulty of finding fulfilling work worthy of their skills and dedication. For many veterans, the problem is not just finding a job, it’s also finding a mission. Heroic Food is an organization located outside of Hudson, New York, dedicated to preparing veterans for a new mission — farming. New York ranks in the top ten states in terms of both its veteran population and veteran unemployment1, and Heroic Food is preparing to serve these veterans by providing training opportunities for careers in sustainable farming, agricultural trades, and food entrepreneurship in a veteran-supportive environment.

Farming isn’t just a job, it’s a calling, a mission, and veterans are mission-driven.

Heroic Food is an organization located outside of Hudson, New York, dedicated to preparing veterans for a new mission — farming. New York ranks in the top ten states in terms of both its veteran population and veteran unemployment2, and Heroic Food is preparing to serve these veterans by providing training opportunities for careers in sustainable farming, agricultural trades, and food entrepreneurship in a veteran-supportive environment.

  1. Employment Situation of Veterans Summary. March 2014, Bureau of Labor Statistics
  2. Building a Future with Farmers: Challenges Faced by Young, American Farmers and a National Strategy to Help them Succeed. November 2011. Shute, L.L., National Young Farmers’ Coalition, NY.

Heroic Food

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Creating More Farmers

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As highlighted in Mark Bittman’s recent New York Times op-ed, “just about everyone agrees we need more farmers.”  Ennead Lab’s Heroic Food team couldn’t agree more.  For more information about Heroic Food and its mission to prepare and train military veterans for careers in sustainable farming, agricultural trades, and food entrepreneurship, check out the organization’s website as well as Ennead Lab’s master plan design for Heroic Food’s farm near Hudson, New York.

Heroic Food Featured on Huffington Post

Check out Jim Luce’s article about Heroic Food on Huffington Post.

Heroic Food

CP+B and Aaron Draplin develop new logo for Heroic Food

Heroic Food Pitch Book

As part of a larger effort and collaboration with CP+B LA to create an strong organizational identity, graphic designer Aaron Draplin has created a new logo for Heroic Food.    

Heroic Food featured in foodtank.com and the Daily Meal

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Article titled "Veterans Gain New Life with Heroic Food: Interview with founder Leora Barish" featured on foodtank.com and the Daily Meal

Read full foodtank.com article here and Daily Meal article here.

Heroic Food featured in Civil Eats article titled "5 Programs Helping Soldiers Become Farmers". 

Read full article here.

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Heroic Food Farm Recognized as Finalist in 2018 Architizer A+ Awards

Heroic Food Farm recognized as 2018 Architizer A+ Finalist in the Landscape and Planning-Unbuilt Masterplan category. 

Learn more about the 2018 finalists here